How have your experiences affected your music? You’ve truly made the most out of all your opportunities. They are very talented, I love their vision and I am very proud of the final result.” I have worked with them in the past on music videos. “The film was directed by Crowns & Owls, a London-based trio of multi-discipline image makers.

“I’m in a recording studio, surrounded by close friends, members of my crew, trying to find the perfect message, the right sound,” he shares via a statement.

With that in mind it makes sense why Diesel tapped Skepta earlier this year for their Sound of the Brave campaign, where he not only serves as Diesel’s brand ambassador but is also the face of the latest edition of their Only the Brave fragrance.Īs part of the partnership, Skepta literally had to face the music, which was captured in a short video clip from the campaign that showcases the fragrance alongside his ever-evolving creative process. Over the years, Skepta has continued to take big risks in his career because fearlessness is embedded in his DNA. In 2016, Skepta’s award-winning studio album, Konnichiwa, was solidified as grime’s highest charting album, which eventually led to a collaboration with ASAP Rocky on the hit track, “Praise the Lord.” The British artist first dominated the grime scene in the early 2000s with arguably some of the finest freestyling the UK has ever seen. Skepta is on a musical level all his own.

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